Clients & projects

Our work is mainly at the intersection of public health, environmental protection and social justice. Our clients run the gamut from regional and national non-profit organizations to media and government and international agencies.

Canadian Wildlife Federation: For Canada's largest environmental NGO, we worked with game designer Rival Schools to produce an on- and off-line engagement strategy featuring a fun digital game, neighbourhood parties and modelling tools, informed by the richest data about the western boreal forest -- one the last great intact forests on Earth. The aim? To trigger a national conversation about the trade-offs in different land-use scenarios for the forest: home to endangered caribou and songbirds, and the tar sands. 

Strathmere Group (Greenpeace, Pembina Institute, WWF-Canada et al): In 2014, we planned and facilitated the Toronto skills-building workshop Campaigns and Communications 2014, where directors from Canada's 12 leading environmental organizations learned from leading market researchers, journalists and organizers, and agreed to work on shared frames and messages in advance of the 2015 federal election.

World Health Organization: Among many contracts for WHO (Geneva HQ), we developed the content for a website summarizing the agency's first internal air-quality guidelines (2014). Other projects have included a photo-essay on harm-reduction services in Vilnius, Lithuania (2009), and the research and writing of the first comprehensive set of questions and answers about HIV for WHO spokespeople. 

Global Fund to Fight AIDS, TB and Malaria: Working in Spanish, James Boothroyd served as field producer and writer of the Peru chapter of Access to Life. Shot by Magnum Agency photographers, the Access photo-essays became a book and major gallery exhibition -- showcasing the benefits of  HIV treatment access programs supported by the United Nations Fund.

North American Opiate Medication Initiative (NAOMI): As a Communications Manager for this highly controversial $8 million clinical trial based in Vancouver and Montreal, James Boothroyd developed a powerful video and public consultation process that secured support for a clinical site, and positively framed global media coverage for the 2005 launch of this first study of medically prescribed heroin.

CIHR-Canadian HIV Trials Network: When HIV clinical research was threatened by low trial enrolments, James Boothroyd worked with distinguished researchers and HIV community representatives to present, in French and English, a well attended national series of workshops on the benefits (and risks) of clinical trials.

Other clients and projects include:

Organizing for Change: communications strategy for this coalition of leading BC environmental NGOs, 2014.

David Suzuki Foundation: in partnership with Coastal First Nations and other groups, planned and led multi-faceted campaign to promote conservation of north Pacific Coast in advance of provincial election, 2013.

Canadian Parks and Wilderness Society, and coalition of NGOs: Planned and coordinated digital campaign to project Canadian Species at Risk Act (SARA), 2013.

German Technical Cooperation: James Boothroyd has researched and written a range of reports and publications on best practices for this arm of the German Ministry of Economic Development and Cooperation (GIZ), including assignments in Cameroon, Croatia, Germany and Lithuania, 2006-2010.

International Development Research Centre (IDRC, Canada): Writing and research including sections of the annual report, published articles on various programs and audio-profiles of IDRC fellows.