Approach

First we listen: to understand your brand, audiences and goals. 

With Organizing for Change, a coalition of environmental groups in British Columbia, this helped define and target its two very distinct audiences: local citizen activists and provincial government decision-makers.    

Second we read, ask more questions and listen again.

For the CIHR-Canadian HIV Trials Network, this revealed the relative importance of sponsor recommendations, a key to editing its renewal grant proposal, worth $4.5 million/year, 2014-2019. 

Then we propose: plans to meet your needs – and revise, until we hit the bulls-eye...  

Revisions, and use of a game, in our facilitation of a workshop for directors of 12 of Canada's leading environmental groups, led to a surprising agreement on shared messaging for the 2015 federal election.  

...And pay attention to details: tone, language, chains of approval, critical paths, etc.

Knowing chains of approval (and travel plans of key sources), was essential to our completion, on time, of a comprehensive, 200-page Q&A about HIV for spokespeople at the World Health Organization in Geneva.

See Clients for more on our campaigns and contracts.